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21.
Participants from the Netherlands (n = 52), China (n = 50), and South Africa (n = 166) either read a self-targeted or a family-targeted fear appeal message about chlamydia. Seven aspects of individual cultural orientation were measured, and six effects of the different messages. Interactions between nationality and target of threat were found on perceived severity, perceived susceptibility, and danger control. Only for perceived susceptibility, a difference in cultural orientation partly explained this interaction. The outcomes add to the doubts about claims in earlier literature about the relevance of receivers’ nationality and cultural orientation for developing a fear appeal message. 相似文献
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在新闻智能化传播的环境下,传统媒介的新闻信息资源理念发生变化,智能算法成为新闻信息资源获取和开发的重要手段。智能化传播的新闻信息价值判断,建构了新闻事实信息-社会数据信息-用户需求信息三位一体的新闻信息价值确认系统,体现了智能化新闻信息价值理念的特殊追求。新闻信息生产流程中人工智能系统与新闻传播者形成特殊的生产关系,新闻信息生产理念强调人机协作与共处,由此产生新闻报道视野和新闻产品形态的变化。智能化的新闻发布机制,促进了新闻信息的多渠道推送和分散化传播,也有力推动了传统媒介新闻信息传播理念的智能化转变。 相似文献
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讲好中国故事、传播好中国文化是当代大学生肩负的重要使命,然而目前多数大学生在跨文化交流中还难以用英语表述中国文化。通过对河北省三市八所高校大学生的中国文化英语表达能力进行调查和测试,明确并分析大学生跨文化交际中传播中国文化的现存问题和原因,然后从文化自信的视角和学生主体出发,提出提升大学生对外文化传播能力的有效策略。 相似文献
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The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing. 相似文献
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ABSTRACT Using a methodology inspired by structural narratology and by James Hamilton’s [2016. Democracy’s Detectives: The Economics of Investigative Journalism. Cambridge: Harvard] economic analysis of investigative journalism, this paper identifies a set of 14 recurring structural and formal elements (plot events, character types and functions, visual iconography) that constitute a fable about investigative journalism. The fable structure is applied to analyze six diverse films about investigative journalism produced in the US in the last 40 years. The films include two instantiations of successful investigative journalism (All the President’s Men, Spotlight), two cases where conflict between journalists and corporate managers diminished the impact of the investigation (Good Night and Good Luck, The Insider), and two instances of a counter-fable of failed investigative journalism (Truth, Kill the Messenger). The paper argues that the films’ representation of investigative journalism influences public perceptions of investigative journalism. It also speculates about the factors that will influence investigative journalism and its representations in the current political context in the US. 相似文献
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Social Networking Sites (SNSs) play an important role in our daily lives and the number of their users increases regularly. To understand how users can be satisfied in the complex digital environment of SNSs, this study examines how motivations and emotions combine with each other to explain high satisfaction. Users’ motivations comprise four attributes, entertainment, information, social-psychological, and convenience. Emotions are divided into their two main categories, that is positive and negative emotions. We draw on complexity and configuration theories, present a conceptual model along with propositions and perform a fuzzy-set qualitative comparative analysis (fsQCA). Through an empirically study with 582 SNSs users, we present eight combinations (configurations) of motivations and emotions that lead to high satisfaction, which highlight the role of high convenience, followed by entertainment and information motivations in being satisfied with SNSs. High satisfaction can be achieved both when positive and negative emotions are high and low, depending on how they combine users’ motivations. None of the factors are indispensable to explain high satisfaction on their own, instead they are insufficient but necessary parts of the causal combinations that explain high satisfaction. This study contributes in SNSs literature by extending current knowledge on how motivations and emotions combine to increase satisfaction, and by identifying specific patterns of users for whom these factors are important and influence greatly their satisfaction. 相似文献
29.
通过“心与心的交流和方法与方式的优化”两个方面来阐述如何轻松、愉快、有效、合理地提高小学数学学困生的教学质量。 相似文献
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Lauri Haapanen 《Journalism Practice》2020,14(3):374-394
ABSTRACTThe Mediated Social Communication (MSC) approach considers mass media a venue for opposing and complementary societal groups to publicly negotiate socially relevant topics. This negotiation is conducted through representatives of these groups and mediated by journalists. Inspired by the MSC approach, this paper presents an empirically grounded model that structures the mediating process through the process of quoting. By identifying the key phases of newswriting as sub-processes of quoting, the paper argues that journalists (1) decide on a topical issue to be addressed (topicalisation), (2) identify groups of people who are linked to this issue (societal localisation), (3) pick some people as representatives of these societal groups (personalisation), and (4) verbalise these people's points of view, often by means of quoting, inter alia (verbalisation). The four-phase model is then operationalised into a data collection method that facilitates access to and fosters new insights into the subtle dynamics of newswriting. Hitherto, these dynamics have often remained obscure, because the craft ethos is adopted as tacit knowledge through implicit socialisation and is therefore difficult for journalists to verbalise. The paper concludes by calling for reconsideration of journalists’ role as gatekeepers who decide which issues and voices are heard in public discourse. 相似文献